Novo Sócio | V.F.C.
Multimeios
Membership campaign.
Campanha de angariação de sócios.
Queres ser dono do passe de um jogador de futebol? Faz-te sócio do Vitória.
Que adepto de futebol nunca sonhou em ter os direitos desportivos de um jogador? Esse sonho pode agora tornar-se realidade graças à mais recente iniciativa de angariação de sócios do histórico Vitória Futebol Clube. A campanha, criada pela Stream and Tough Guy, pretende captar novos sócios para o clube, cedendo os direitos desportivos do jogador Catarino, uma das estrelas do clube, aos atuais e novos sócios constituídos até ao final de 2025. Qualquer venda futura do jogador terá todos os sócios constituídos até ao final do ano como beneficiários.
Uma iniciativa sem precedentes que pretende ser o início do regresso do Vitória à primeira divisão do futebol português e aos tempos áureos do passado. Sem o aumento da base, os sócios, isso será muito difícil.
A campanha estará presente em outdoors, meios digitais e filme. Foi também desenvolvido um vídeo de “highlights & skills” do Catarino, para que todos os futuros sócios saibam quem estão a “comprar”.
Todos os pormenores da iniciativa estão disponíveis em vfc.pt.
Want to own a football player’s rights? Become a member of Vitória de Setúbal.
What football fan has never dreamed of owning a player’s sporting rights? That dream can now come true thanks to Vitória Futebol Clube’s latest membership drive. The campaign aims to attract new members to the club by granting the sporting rights of Catarino - one of the club’s star players - to all current and new members who join by the end of 2025. Any future sale of the player will see all members registered by the end of the year as beneficiaries.
An unprecedented initiative, this marks the beginning of Vitória’s path back to Portugal’s top football division and the golden days of its past. Without growing its base of members, that goal will be much harder to achieve.
Once, Vitória Futebol Clube – the hometown club of José Mourinho - was considered by many to be the fourth giant of Portuguese football. A club of brave people, with an unmistakable style and a history built on courage and sacrifice. Vitória has shaken Europe, facing giants head-on and defeating top clubs such as Inter Milan, Fiorentina, Liverpool, Leeds United, Lyon and many others. Because for Vitória, there are no difficult matches: only opportunities to show what the club is truly capable of.
And now, Vitória is living one of those moments. Vitória has a serious and ambitious project to bring the club back to where it belongs: the First Division. But to get there, Vitória needs time, trust, and above all, the support of all its members. As many as it can get. Supporters can become members of Vitória and help it to honour its history, win after win, on its way back to the top.
The campaign will be featured on billboards, digital platforms, and in a promotional film. A “highlights & skills” video of Catarino has also been produced so that all future members know exactly who they are “buying.”
All details of the initiative will be available at members.vfc.pt.
CREDITS / FICHA TÉCNICA
Agency: Stream and Tough Guy
Creative Director and Copywriter: Miguel Durão
Strategy Director: João Ribeiro
Art Director: Luís Ferreira Borges
Copywriter: Miguel Mestre
Project Management: Hugo Pacheco
Director: Peperan
Production: Playground
Novo Sócio | V.F.C.
Multimeios
Membership campaign.
Campanha de angariação de sócios.
Queres ser dono do passe de um jogador de futebol? Faz-te sócio do Vitória.
Que adepto de futebol nunca sonhou em ter os direitos desportivos de um jogador? Esse sonho pode agora tornar-se realidade graças à mais recente iniciativa de angariação de sócios do histórico Vitória Futebol Clube. A campanha, criada pela Stream and Tough Guy, pretende captar novos sócios para o clube, cedendo os direitos desportivos do jogador Catarino, uma das estrelas do clube, aos atuais e novos sócios constituídos até ao final de 2025. Qualquer venda futura do jogador terá todos os sócios constituídos até ao final do ano como beneficiários.
Uma iniciativa sem precedentes que pretende ser o início do regresso do Vitória à primeira divisão do futebol português e aos tempos áureos do passado. Sem o aumento da base, os sócios, isso será muito difícil.
A campanha estará presente em outdoors, meios digitais e filme. Foi também desenvolvido um vídeo de “highlights & skills” do Catarino, para que todos os futuros sócios saibam quem estão a “comprar”.
Todos os pormenores da iniciativa estão disponíveis em vfc.pt.
Want to own a football player’s rights? Become a member of Vitória de Setúbal.
What football fan has never dreamed of owning a player’s sporting rights? That dream can now come true thanks to Vitória Futebol Clube’s latest membership drive. The campaign aims to attract new members to the club by granting the sporting rights of Catarino - one of the club’s star players - to all current and new members who join by the end of 2025. Any future sale of the player will see all members registered by the end of the year as beneficiaries.
An unprecedented initiative, this marks the beginning of Vitória’s path back to Portugal’s top football division and the golden days of its past. Without growing its base of members, that goal will be much harder to achieve.
Once, Vitória Futebol Clube – the hometown club of José Mourinho - was considered by many to be the fourth giant of Portuguese football. A club of brave people, with an unmistakable style and a history built on courage and sacrifice. Vitória has shaken Europe, facing giants head-on and defeating top clubs such as Inter Milan, Fiorentina, Liverpool, Leeds United, Lyon and many others. Because for Vitória, there are no difficult matches: only opportunities to show what the club is truly capable of.
And now, Vitória is living one of those moments. Vitória has a serious and ambitious project to bring the club back to where it belongs: the First Division. But to get there, Vitória needs time, trust, and above all, the support of all its members. As many as it can get. Supporters can become members of Vitória and help it to honour its history, win after win, on its way back to the top.
The campaign will be featured on billboards, digital platforms, and in a promotional film. A “highlights & skills” video of Catarino has also been produced so that all future members know exactly who they are “buying.”
All details of the initiative will be available at members.vfc.pt.
CREDITS / FICHA TÉCNICA
Agency: Stream and Tough Guy
Creative Director and Copywriter: Miguel Durão
Strategy Director: João Ribeiro
Art Director: Luís Ferreira Borges
Copywriter: Miguel Mestre
Project Management: Hugo Pacheco
Director: Peperan
Production: Playground